GEFCO increases l’Oréal’s supply chain agility via an international control tower

22 February 2018

To deliver its consumer products from 15 plants to 19 countries in Europe and Central Asia, L’Oréal has developed a successful partnership with GEFCO: GEFCO teams have implemented an international control tower located in France managing all road, ocean and rail transport orders. A single point of contact, relying on 16 operating agencies, is responsible for supervising L’Oréal’s activity from order reception to performance monitoring. 
Based on this dedicated organisation, GEFCO enables L’Oréal to have full visibility of its international flows and strengthen its agility and proactivity. Indeed, this close cooperation over 10 years has enabled GEFCO to gain a deeper understanding of its customer:

« You know us so well that you anticipate our requests. We benefit from a proactive alert management. Control tower is at the heart of our cooperation » states The European Transport Director, Christophe LUC. 

L’Oréal also benefited from GEFCO’s expertise in transport, customs management and back up/time critical solutions implementation « You know how to implement very specific processes when required  » adds Christophe LUC.

How GEFCO accepted L'Oreal's challenges


  • Delivery of products from 15 plants to 50 International and Commercial Distribution centres in 19 countries. 
  • Needs of coordination
  • Needs of visibility and proactivity 

L'Oréal challenges

  • One single point of contact to manage international flows in Europe, Balkans, CIS countries and Israel
  • Centralised information
  • Enhanced operational and invoicing control
  • To develop customer centric agility
  • To share global vision on “sharing beauty with all” program about sustainable development, environmental foot print and Solidarity Sourcing

GEFCO offer

Solution GEFCO 

  • Mise en oeuvre d’une tour de contrôle internationale (FR) ​
    Gestion des ordres
    Planification et tracking
    Respect des créneaux de collecte et de livraison
    Gestion de la saisonnalité et des opérations promotionnelles 
    Mise à jour des statuts de livraison dans le TMS L’Oréal 
    Gestion des aléas
    Suivi de la performance et amélioration continue 
    Contrôle de facturation
  • Services avancés  
    Optimisation du plan de transport 
    Gestion des opérations douanières (RU, KZ, UA, IL)
    Représentation fiscale ponctuelle 


Bénéfices de l'Oréal test 

  • Visibilité et agilité 
    Point de contact unique pour superviser l’activité 
  • Optimisation des coûts 
    Optimisation du plan de transport 
    Optimisation et gestion des opérations douanières 
  • Fiabilité 
    97% taux de service  
  • Support corporate au programme "Sharing Beauty With All"

10 years control tower partnership

2ème core carrier en Europe

Collecte depuis 15 usines test

Delivery to 19 countries

2 cross-dock platforms (Poland & Slovenia)